More, longer words don’t always translate to better sales. A stronger brand identity and deeper relationships with your customers and supporters do. I can work with you and your team to write copy that will resonate with your target audience and help you convert more customers or donors. My process involves first getting to know you and your brand. Why are you special? What’s your value proposition? Who are your competitors and what sets you apart? Then, I spend some time researching your customers or stakeholders. Who are they? What are their interests? Where do they get information? Why are you the right fit for them? From there, I can develop a voice and tone for your brand and write actionable content that will lead to conversions. If you’ve already done that foundational brand work, great. I can adopt your existing brand voice and quickly turn around copy that satisfies your needs. When I work with a client over time, I look for patterns in the engagement with content I create for you. What delivers the best results? A former colleague used to always challenge me to figure out what triggered a huge response in a campaign and then “keep pushing that button.” This is something I always keep front of mind while writing for clients. My specialties include website copy, blog content, email newsletters, and fundraising appeals. To view some specific projects I’ve worked on, head over to “my work” and check it out.