Our goal with these emails was to increase awareness and drive visitation to flagship mountain bike events in Crested Butte. We also promoted the CBGTrails app, a locally-developed trail map app that included a gamification element challenging riders to ride all unique miles of trail in the Gunnison Valley.
I wrote the copy and did the graphic design for the emails.
Client
Gunnison-Crested Butte Tourism Association on behalf of Outerbike and Crested Butte Bike Week.