GunnisonCrestedButte.com

Our goal for this project was to showcase the vibe of the Gunnison-Crested Butte area in order to appeal to visitors for whom our laid-back towns and extreme adventure were a good fit. We also sought to showcase different product attributes depending on the site user’s geographic location.

I led the team that wrote all copy for the site launch in spring of 2016 and continued to update the content seasonally. I also developed a content strategy to drive traffic to gunnisoncrestedbutte.com including writing blog posts and editing team members’ posts.