Our primary goal for this short film was to present Crested Butte and the Gunnison Valley as the premiere mountain bike trail destination in the world. Working with a team from the Colorado Tourism Office and an agency creative director, I spearheaded this project including recruiting talent, selecting trails, securing permission from land managers to film, scheduling, script writing (in partnership with the local talent), and managing the shoot on the ground. The full spot can be viewed here.